Vote Now, Everyone's Marveling Over This Jaw-Dropping Video Starring a Skateboarding Prodigy, Why Joe Biden Needs Mitch McConnell to Govern, Sign up to receive the top stories you need to know now on politics, health and more, © 2020 TIME USA, LLC. “@KFC follows 11 people,” he wrote in an October tweet that has been liked over 715,000 times and retweeted more than 322,000. KFC / Via kfc.com This is going to be important going forward. Being an eagle-eyed Twitter user can occasionally have its perks, though admittedly they can be very, very odd perks. Twitter user @laurelbartlettt spotted KFC’s follow list on Oct. 15, a full four days before Edgette tweeted about it: KFC follows 11 people.. 5 of them are members of the spice girls … 5 Spice Girls and 6 guys named Herb. But others say the brand ignored a woman who noticed the Twitter stunt several days before Edgette. On Reddit, an image of the painting soared to the top of the site’s front page, generating more than 3,300 comments. @KFC follows 11 people.Those 11 people? The day after we did it, in fact. 11 Herbs & Spices. Following Twitter user Mike Edgette’s viral discovery that the official KFC account only follows the five former Spice Girls and six men named Herb — a reference to the secret blend of 11 herbs and spices in Colonel Sanders’ fried chicken recipe — the fast food giant has rewarded Edgette with a priceless gift. UPDATE: There may only be 11 herbs and spices, but there seem to be countless conspiracy theories about KFC’s stunt and Edgette’s role as the honoree. . Kentucky Fried Chicken follows six men named Herb and the five Spice Girls, from the all-girl British pop group, in what appears to be a nod to the company's original-recipe blend of 11 herbs and spices. I feel like I would know that. The tweet … “Weird. On Thursday, Twitter user @edgette22 realized KFC’s official Twitter account only follows 11 people: the five former members of Spice Girls, and six men named Herb. In case you're unaware, the reason KFC is so FLG™ is due to its top-secret blend of 11 herbs and spices. Who Should Be TIME’s Person of the Year for 2020? Twitter user @laurelbartlettt spotted KFC’s follow list on Oct. 15, a full four days before Edgette tweeted about it: While her discovery went unheralded at the time, like a modern-day Aristarchus overshadowed by a fast food loving Copernicus, KFC says it did send her a congratulatory package of her own: Nobel cause, but we contacted her weeks ago and are sending her a nice gift. after the stunt was quietly placed by agency Wieden + Kennedy. KFC Rewards Guy Who Cracked 11 Herbs and Spices Code | Time 11 Herbs & Spices. His unassuming tweet about the discovery, made about a month after the stunt was quietly placed by agency Wieden + Kennedy, has since exploded to 322,000 retweets and 715,000 likes. To KFC’s credit, instead of just letting the kerfuffle blow over without comment, it’s been pretty open about responding to those who feel something was amiss. And even crazier, turns out someone came up with a version of the joke in 2009. Edgette tweeted back in October that KFC’s twitter account followed five spice girls and six random guys named Herb, which adds up to KFC’s famous 11 herbs and spices recipe. complete with sleeveless, chiseled Harland Sanders, Adweek’s Kristina Monllos talked to Edgette, Al Roker Returns to Today Studio After Undergoing Successful Prostate Surgery, The Dodo Reimagines Experiential Franchise With Virtual Guidance for Dog Owners, 10 Things You Need to Know About Newsmax, the Surging Conservative News Network, 20/20’s Matt Gutman, Dateline’s Josh Mankiewicz Participate In Very Different Sessions at Virtual CrimeCon, Charles Gabriel, VP and Head of Advertising, U.S., WildBrain Spark, Corinne Demadis, VP, U.S. East Coast, Smartly.io. “So apparently I’m an undercover spy that works for @kfc and/or @WiedenKennedy,” Edgette noted in a tweet linking to the Reddit thread. © 2020 Adweek - All Rights Reserved. “Those 11 people? One of the Herbs followed by KFC spotted the gimmick shortly after the brand pulled the stunt: Well, @HerbScribner actually figured it out before either of them. Even @laurelbartlettt wasn’t first. But wait, there’s another twist! All Rights Reserved. Twitter user Mike Edgette, a social media manager at TallGrass Public Relations in Sioux Falls, S.D., recently stumbled across one of the year’s best branded easter eggs when he noticed KFC’s account followed only six men named Herb and five Spice Girls—aka 11 Herbs and Spices, a savvy reference to the brand’s storied secret recipe. Write to Megan McCluskey at megan.mccluskey@time.com. kfc/Twitter KFC follows 6 men named Herb and 5 of the Spice Girls on Twitter. Normally, who a brand follows on Twitter … In true Reddit style, many were dubious or even conspiratorial about whether Edgette was in on the stunt from Day 1, with the key evidence apparently being that he works for a PR firm and also tweets often about his love of KFC sister chain Taco Bell. This week, he announced (on Twitter, of course) that he’d received a framed, custom painting depicting him piggyback riding Colonel Sanders in a majestic natural landscape: Such artistic creations aren’t new for the brand, which also worked with W+K to publish a romance novel, complete with sleeveless, chiseled Harland Sanders, for Mother’s Day 2017. KFC has long marketed its chicken as the product of a secret recipe with “11 herbs and spices.”. But I guess the Internet is smarter than me.”. If you check KFC’s Twitter account you’ll see that the chain follows six men named Herb and the five women who made up the Spice Girls. 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