“Someone has to fix it. I tried to turn just about every project into something involving drawing letters.”, His first job out of college was with VSA Partners, where he worked on branding and communications projects. One result of that redesign was the disappearance of the period that for decades had come after the word “Times” in the logo. “It is hugely versatile and functional, but it also has its little quirks that make it quite special for me.” Scaglione is a tad sentimental, saying that Karmina, the first project he and Burian worked on together, is one of his favorites. His work adorns this newspaper. to help give you the best experience we can. “It’s beautiful when you realize you’re contributing something to a larger design ecosystem, and it starts its own life outside your control.”, Mica. 1.Nina Stössinger / Den Haag, Netherlands. Ed Benguiat, a celebrated graphic designer known for his expertise in typefaces — including the one you see at the top of the print and web editions of this newspaper — started his design career in a not-so-celebrated post at a movie magazine publisher. “A lot of type design is incredibly boring and grueling,” he says. “Luella was inspired by retro lettering from the 1920s. Type design is mysteriously complex, with both a rich history and a host of technological considerations.”, Her type designs are friendly and inviting, but not frivolous or flamboyant. The February issue of Print is the perfect way explore the history and evolution of typography. Grießhammer recently designed Source Serif, a serif companion to the Source Sans typeface family drawn by Paul D. Hunt. I had a lot of joy while drawing it both manually and digitally.” In fact, she often works back and forth between the computer and paper. “That’s all. Pupiri project for Alexander Tarbeev’s workshop. “I love being away from the computer and feeling like a child drawing at my parents’ dinner table,” Kinash says. “I like when my fonts are [used well] in surprising ways,” Scaglione says. Each designer featured has a unique take on their craft, and has had success with at least one typeface. Mr. Benguiat designed logos for Ford and many other companies. It was the years after World War II, an era of the restrictive Hays Code in the movies. “So I went upstairs and I registered.”. And he knew that what looks good on a computer screen might not work when blown up to the size of a marquee or a billboard. In the Macworld interview, Mr. Benguiat recalled the Times logo assignment this way: “Lou Silverstein was the art director. FF Mark, used for the branding of TYPO Berlin 2014. “My job was to be a cleavage retoucher,” he recalled in a video interview with the Type Directors Club. “I think this is what defines passion, though—the ability to tolerate and endure the entirety of something, good or bad.”. The type design that pushed him over the edge, so to speak, was Brandon Grotesque. In Mastering Typography, Denise Bosler expands upon the foundations of typography, and provides an understanding of type as a means of creating a visual experience. Several of these creatives started as graphic designers and then pursued typography out of necessity, making type for themselves and clients. “I consider Luella to be a blend of the old and the new.”. One such “fixer” assignment, in 1967, was for The New York Times. “FF Quixo holds a special place in my heart,” Frank Grießhammer says. FRANK Grießhammer photo BY PATRICK ARBELTER. “Designing typefaces isn’t reinventing the wheel,” Cavanaugh says. However, for all the hoopla, the font still hasn’t been publicly released. Stössinger has been delighted to see how her typefaces have been adapted and used. Each has their favorite type design. “It’s funny how it first started as just a set of five letters, and eventually became a type family. But the work lost its allure. Cavanaugh eventually left VSA to pursue type design full time. Subscribe today. Be sure to read about two more type designers to watch. “My job was to take it out — take the cleavage out, remove it.”. It was an honor for me.” Currently, Foster is working toward completing the typeface for retail release in the coming months. “One day I went to the musician’s union to pay dues and I saw all these old people who were playing bar mitzvahs and Greek weddings,” he said. As for his own typefaces, Mr. Benguiat said that developing one from scratch could take him a year or more. Vietnamese student Thuy Mat Tit loves design - especially when it comes to creative … Print magazine will inspire, inform and challenge your thinking about design. It's very easy getting distracted and you can end up, “How about Neville Brody's work for the #disruption #FontSunday? Cindy Kinash, Cultivated Mind, Vancouver, BC, Cindy Kinash is known for her handmade, vintage-inspired work. Need more type in your life? Louis Silverstein, the paper’s promotion art director at the time, was given the task of revisiting the nameplate, which had been tweaked over the previous century but remained a distinctive calling card. She adds that she enjoys typing out her fonts for the first time and seeing how her handlettering translates into a typeface. I want to understand why the old masters of classic type design made something, to discover their brilliant and sometimes baffling solutions.”, After developing an idea and designing a basic alphabet, von Döhren begins to experiment. “Working on Chimera changed a lot in the way I do work and judge my work now,” she says. Mr. Benguiat went on to more sophisticated work. I was never very good at picking colors or photos, or coming up with clever graphics, and my type focus must have been noticed because, after a few years, I was mostly handling the type-centric projects.”. In this phase, I see how it works in a totally different environment—the one in which it will be used in its future,” he says. But it was his painstaking work designing new typefaces and modifying existing ones that made him a revered figure in the business, and that reached the public eye, although the public rarely knew his role. “If you can’t draw a shape that’s pleasing on a piece of paper,” he told Macworld, “how the hell are you going to do it on the screen?”, In a 1989 interview with The Times, he put it another way. Several of these creatives started as graphic designers and then pursued typography out of necessity, making type for themselves and clients. Gill Sans. PRINT (founded 1940) is where creative people gather to inspire and build design dialogue. “The design is beautiful, ironic and cheeky—and it’s something I would never have been able to come up with. When she initially applied for the Type and Media master program at The Royal Academy of Art, Doreuli was turned down, but not turned off. A noted graphic designer, he was an expert in typefaces, developing many himself and “fixing” others. “Style is a tricky thing, and it’s often overrated,” he says. Many publications have adopted TypeTogether’s typefaces for headlines, text and display uses for their unfussy, readable qualities. 8, 9. She begins with sketching explorations to see how her ideas can work within a set of characters. His work adorns this newspaper. Mr. Benguiat died on Thursday at his home in Cliffside Park, N.J. “I wanted to do something way more ambitious. Ephram Edward Benguiat was born on Oct. 27, 1927, in Brooklyn. I was introduced to the principles of type design while in school for graphic design at the College for Creative Studies in Detroit,” Jackson Cavanaugh says. According to his citation in the Art Directors Club Hall of Fame, where he was inducted in 2000, he helped establish the International Typeface Corporation, the first independent licensing company for type designers, and became its vice president. It’s great to have another pair of eyes because at some point you don’t see the bigger picture anymore.”, Although TypeTogether has a slightly recognizable style when it comes to their collection of faces, Scaglione is wary of that in type design. Be sure to read about two more type designers to watch. On the other hand, I like moving in a narrow corridor, design-wise, and within those limitations develop my own personal view on something. An establishment near one of the clubs where he played beckoned. It was the Workshop School of Advertising Art, where he studied layout, design, typography and calligraphy. “So all I did was take it and fix it.”. “It’s a serif text face that explores how reversed contrast—in the sense of heavy horizontals—can be put to work rather subtly in a text face,” she says. He was 92. His thought was, ‘Change it.’ My thought was, ‘OK, we’ll change it — but if we change it, nobody will recognize it.’ So all I did was take it and fix it.”. It was such a learning experience on so many levels—one that I won’t forget.”, Foster has a great appreciation for the craft, and takes great pleasure in the minutiae.

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