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The recent TRESemmé Clicks advert portraying black women’s natural hair as “dull” and “damaged” has brought to the fore the hair politics that black women battle with every day. “I apologise unreservedly for the hurt and anger these images have caused.”. 6716035 | Natraj Building The Tanneries, 55 Bermondsey Link to post Share on other sites. TRESemmé advert this is not the first time Unilever brand called out for racism . The move was instigated by an advert … TRESemmé SA apologises for the offence these images have caused. Conditions. READ ALSO: Checkers ditches TRESemmé: Pressure to expose execs behind Clicks ad. Clicks, however, replied that it did not have the power to do this as it was bound by data privacy laws. Zuma could face big stick for flouncing out of Zondo probe, ANC won't pay R102m for election posters despite court order, Cyril Ramaphosa faces his first motion of no confidence in parliament, State capture: Zizi Kodwa fingered for multiple 'suspicious' payments, Geoff Makhubo accused of using 'influence' to secure ANC donations. EFF tells Clicks to 'go to hell' after it explains hair ad was by TRESemmé. No "intern" excuse will be accepted. “After realising the advertisement has a potentially discriminatory connotation, on September 4 2020, Unilever SA and/or TRESemmé took down the advertisement from its website and on the same day published an apology on its website.”, The apology on the Unilever website read: “We are very sorry that images used in a TRESemmé SA marketing campaign on the Clicks website promote racist stereotypes about hair. Prior to protesting, the EFF took to Twitter to express its disappointment over the advert. “Moreover there is no legal basis on which your organisation can request the names of those employees,” it said. #clicksmustfall pic.twitter.com/EjcAp8f4VW. “TRESemmé, a brand with which our client has partnered and is a distributor of its products, published an advertisement on our client’s website which depicted the hair of a black woman as being ‘dry, damaged, frizzy and dull’ against that of a white woman, which is described as ‘colour-treated, fine, flat and normal hair'. … Show the world your true colours with our expert, sulphate-free, colour care system. Discover our collections and say hello to beautiful hair. Health and beauty retailer Clicks say they have put in place contingency plans to ensure the safety of staff and customers. The marketing campaign issued by the Unilever-owned brand’s South African team shows a white woman with blonde straight hair captioned ‘normal hair’, compared with a black woman’s afro hair labelled ‘frizzy and dull hair’. Nelly Ndlovu - 11/09/2020. It had given the company 24 hours to act. EFF leader Julius Malema called on his party's followers to “attack” more than 880 Clicks stores. Tresemmé wrote: “We are very sorry that images used by a Tresemmé South African marketing campaign on the Clicks website appears to promote racist sterotypes about hair. I'll try to add more as I find it. Clicks also posted a statement from its CEO Vikesh Ramsunder: “As Group CEO of Clicks, I am deeply disappointed that we allowed insensitive and offensive images to be published on our website. Meanwhile, police are investigating several incidents across the country where stores were vandalised. Professional-quality hair products, hair care tips, how to guides and videos, fashion news, street style and more from TRESemmé®. We also apologise to the Clicks group.”. This comes after the retail group released a TRESemmé advert on its website that has been condemned by the EFF as racist. Beauty brands have been at the centre of a number of ‘racist’ campaigns in recent years. Read more at the SA government's online coronavirus portal or use the 24-hour public hotline: 0800 029 999. Protests erupt in South Africa over controversial TRESemmé ad featuring Black hair. It continued: “Anti-black racism through the use of the politics of hair has been a benchmark of discrimination against black people across society and through oppressive histories. The TRESemmé Colour Revitalise collection is designed specifically for colour-treated hair to help protect every single strand from the damage caused by everyday maintenance and styling. St, London SE1 3XG | VAT GB 939828072, featuring a black woman transforming into a white woman, Dior was accused of cultural appropriation and racism, SheaMoisture empowers black women with new campaign and 'unprecedented' pledge to support minority entrepreneurs, Unilever’s polycultural hair care brand Emerge backs Black Girls Lead conference, Melted iceberg serum? Subscribe, Terms & Meanwhile, Dior was accused of cultural appropriation and racism last year after starring a Native American in its Sauvage fragrance campaign alongside long-standing frontman Johnny Depp. EFF tells Clicks to 'go to hell' after it explains hair ad was by TRESemmé. This week, multinational consumer goods company Unilever came under fire … How water became a luxury commodity in beauty. By Becky Bargh 8-Sep-2020. The lawyers had penned a letter to the EFF in which they explained how Clicks found itself embroiled in a hair scandal. Protesters have hit out at South African beauty retailer Clicks over a ‘racist’ Tresemmé advert posted on its website. Consumers in South Africa have hit out at the retailer, which posted an advert of the Unilever-owned brand’s advert showing ‘racist stereotypes’ of African hair, #ClicksMustFall this is pure racism. #2 is actually in this commercial as well. Also, I'll try to see if I can get some better screenshots. Black dignity or death, we shall overcome,” read Sunday's response from the EFF. Why music videos are taking the lead in beauty marketing campaigns, Unilever brings personalised digital hair analyser to market, Think locally: Strategies for success in Southeast Asia's beauty markets, 70% of millennials downplay time spent on appearances, VO5 named headline sponsor of NME Awards 2017, Advertise The EFF issued a strongly-worded two sentence statement in reply to a four-page letter from lawyers for the retail outlet Clicks, in which they called for the party to desist from its plans to shut down the company's stores. Miss Universe Zozibini Tunzi has added her voice to the outcry over an advertisement for hair products by the health and beauty retailer Clicks. The company said the ad was not its own. By Brent Swails and Aisha Salaudeen, CNN . Werkmans Attorneys, which represent Clicks in the matter, has previously represented public enterprises minister Gordhan in his legal battles. @Clicks_SA Queenstown Cathcart Road #Clicks#clicksmustfall pic.twitter.com/XBYSVGkdyd. The retail giant said it had done a lot to promote products which cater for black hair. Consumers in South Africa have hit out at the retailer, which posted an advert of the Unilever-owned brand’s advert showing ‘racist stereotypes’ of African hair #ClicksMustFall this is pure racism. It had requested a conference call with the EFF to discuss the matter, and said it was investigating the incident. Consumers in South Africa have hit out at the retailer, which posted an advert of the Unilever-owned brand’s advert showing ‘racist stereotypes’ of African hair #ClicksMustFall this is pure racism. LISTEN | Celebs weigh in on 'racist' Clicks ad campaign and ensuing protests, Subscribe: iono.fm, Spotify, Apple Podcast, Pocket Casts, Player.fm. We call on SAPS to do their job and protect the citizens of this country.The EFF are destroying the livelihoods of thousands of #Clicks employees.Enough is Enough! TRESemmé Collections From frizzy or coloured, to thin, dry or damaged: we have the perfect products, whatever your hair type. “The transgression that Clicks has made goes far beyond a simple advert, rather, it represents a cornerstone of anti-black racism which manifests itself through the disregarding of black identity.”, EFF Statement On Racist Clicks Advert pic.twitter.com/zVp8bwLY62, CIC @Julius_S_Malema has been to all Clicks outlets in Polokwane.The EFF will ensure no Clicks store operates for the next five days unless our demands are met. The group also said Clicks had committed a human rights violation by displaying the advert. Also, I'll try to see if I can get some better screenshots. EFF leader Julius Malema said his party's followers should shut down Clicks stores countrywide on Monday if the company does not do so itself. By. By Naledi Shange - 07 September 2020 . 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